John Kim is a Seoul-based business director and entrepreneur working at the intersection of branding, design, and F&B. As a co-founder of Sample Lab, he brings a sharp understanding of both local and global markets, shaped by years of building and operating ventures across Korea and internationally. Bilingual in Korean and English, John operates fluidly between cultures, enabling him to translate ideas, aesthetics, and strategy with precision. His work is grounded in a deep knowledge of Seoul’s evolving creative and consumer landscape, with a focus on identifying opportunities, shaping brand direction, and executing concepts that resonate both commercially and culturally.